Looking a “cultural text” in context
Who you are as a person, you bring to everything you do
Visual language – the way an image is understood
What's the cultural reading of something?
If your presumptions are wrong, your argument is invalid
A cultural text is a representation
It's MATERIAL – not an idea
- WHO made it/is it for?
- WHERE is it consumed?
- HOW was it produced?
What does it mean? → [in the case of the poster for]
The 300: “He has big arms”
You have to know those three questions, but don't devote
a large part of your essay to them
For example: how does Scooby Doo relate to acid? More easily than you think
The Charlie the Cat shorts are populated entirely by
white middle-class people (unmarked), with a stay-and-home mum and a
nuclear family
Are little boys more “representative” of children in
general than little girls? → Charlie the Cat seems to think so
Think about specific lectures in relation to cultural
texts (in this case, Considering the “Other”)
Next seminary: January 29th
By then:
- Select a cultural text
- Locate journal articles, books and book chapters relevant to your area of interest
- Find 1 journal article and 1 book/chapter that deals with either the text or its themes
- Find a key quote and source it
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