What
is CULTURE? - of art? Animation? Education? (They interact with each
other)
What
is a hierarchy?: power structure; not fixed – LIVE
Both
together?
Cultural
capital – need to understand this
Culture
= The arts; human intellectual achievement – produced via
intellectual enquiry; asking WHY – but if nobody sees it, it's not
culture
Objects
must be considered collectively
Culture
is produced within SITES, e.g. a production company – everyone
there needs to know the LANGUAGE
How do
ideas ARRIVE there?
Some
[sites] are more accessible than others – Pixar vs. YouTube
(cultures in themselves)
Cultural
conditions also exist
Each
of the “outlets” represents the ideas, customs and social
behaviours of a particular group – someone who posts on YouTube has
a different MO than someone who works at Pixar
HIERARCHY
– e.g. transport methods (bus, limo, helicopter, walking)
WHY
might someone choose to walk?--> Based in a particular culture
Context
– in Australia all ambulances are airborne
Language
– learning words [? I'm stumped by my own handwriting] into
learning critique of tastes
e.g.
Maslow's hierarchy of needs – visual example of a hierarchy
Buildings
– we judge them in relation to the buildings around them; a
cathedral is “higher” than a house
The
Mormon church is bright white – why would they make it that
way? → A language that denotes a value system
Bower
Ashton Campus and University of Bristol are both universities, but
very different buildings – one moves with the times, the other is
historical (we judge the latter to be “more valuable” - it's
protected)
A
university is a hierarchy – giving students a place to display
their work (CULTURE) and a degree in exchange for three years of
study
Who
decides what animation or graphic design is? The creator?
In
terms of education (hierarchy) it decides who gets the degree
Being
engaged in an environment helps you explore your own practice – but
no-one can tell you what that practice is
Who
says what culture is? “Top 100 design blogs” - who decides what
they are? Who's responsible for the orange chairs in Traders? -
important questions
Culture
legitimises things; we see cultures as realities
“Top
100” lists annihilate the things that didn't make it –
what's it being judged by?
BLU-
graffiti artist whose understanding of cultural hierarchy allows him
to blend media and break rules (“Muto”
https://www.youtube.com/watch?v=uuGaqLT-gO4)
blublu.org
Cultural
Capital – Pierre Bordieu*: who owns the wealth of the culture?
Interested
in the construction and performance of class → an
aspect of culture
*“A
form of value associated with culturally authorised tastes”
“Within
the field of education… a degree is cultural capital”
Cultural
tastes are quite eclectic, but some forms of them aren't shown –
all are valid, but which are you being given? How does that
affect your taste?
NORMCORE
– the only way to be cool is to be normal, yet it's no longer
normal once it's called Normcore – it's a response to something (a
hierarchy)
Clothes
allow a person to be READ
CLASS
is a culture; taste can be understood as an indicator of class (beer
and fags vs. pain fried aubergines)
Taste
= a well-trained appreciation** of what is aesthetically pleasing –
Catherine McDermott
**To
spend time with something – whether you have a choice or not
Aesthetics
= the study of beauty; a branch of philosophy – forms taste
Magazines
present ideas of beauty that we come to appreciate – our tastes are
learned, not “natural”
BEAUTY
Ideologies
– compare the set of Only Fools and Horses to a real council flat;
the former is an IDEA
Our
tastes position us within our culture's hierarchies; they demonstrate
our “cultural capital” (how much capital we have)
All
this is only the tip of the iceberg – sort through this stuff
yourself!
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