During a session I had to miss due to personal problems, my classmates got the assignments to storyboard an advert based on a script, involving a bear, a guy named Ewan and a "Do Not Feed the Bears" sign. As I watched everyone present their boards, I thought about how I would do it; it dawned on me that there was no reason the bear couldn't be a feminine but ultra-protective "mama bear" - a good image for an insurance company to project, I think.
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